Brand Spotlight: Brooks

March 5, 2009


Brooks® Sports, Inc. is a leading running company that designs and markets a line of high-performance men’s and women’s running shoes, apparel and accessories in more than 40 countries worldwide.

Designed to elevate the running experience, Brooks’ advanced stability, cushioning and motion control gear is recognized as the product of choice among runners of all levels. Entirely focused on the run, we are dedicated to inspiring people to run and be active. Brooks creates innovative equipment that keeps you running longer, farther and faster—and with more enjoyment of the run.

We are proud of our hard-earned reputation for engineering footwear that provides the best possible fit for runners. Sports medical professionals, industry magazines, top runners and retailers worldwide praise Brooks for offering a full line of performance footwear that caters to the unique needs of every running profile. Brooks’ proprietary platforms – Linear®, Universal® and Curved™ – combined with width offerings up to 4E meet a wide variety of runners’ needs.

Brooks is responsible for unveiling many breakthrough advancements in footwear including HydroFlow® FLX, an innovative technology that delivers unsurpassed cushioning; Diagonal Rollbar, a high-tech feature that’s like a dream come true for overpronators; and Ethylene Vinyl Acetate™, a pioneering midsole material that’s now an industry standard. Other technologies introduced by Brooks include Podular Technology, e-Fusion and Substance 257. Our award-winning apparel line fuses function with fashion by using the most lightweight, moisture-moving fabrics including Brooks-owned HVAC, Silc, Aireplex and Vapor Dry™.

Brooks’ biomechanics professionals, engineers and industry scientists work to ensure that all of our footwear products meet the biomechanical needs of runners, enhance comfort and aid in the prevention of running-related injury.


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March 1, 2009

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